Vipp identify themselves as “tool creators”, measuring the quality of these tools by the ability to provide a consistently good user experience on a daily basis, even in the long term. The goal of Vipp is to fill the world with less, but better products, without following volatile design trends. Whether a towel hook or a whole kitchen is being created, Vipp’s main ambition – to bring the principles of functionality found in the professional market into a private space with unobtrusive industrial design objects – remains unchanged. Currently, Vipp is one of the leading Danish design brands. The manufacturer has stamped its philosophy into a wide range of products – from household items to lamps, and from modular kitchen systems to furniture and bathroom furnishings.